Dodge Ram Superbowl Commercial Part 2

Dear Ag Ed and FFA Leaders,

We’re almost there!  Because of your enthusiastic support, we are closing in on our goal of 10 million views of the RAM advertisement video. Thank you for all you have done to promote the ad, and please know it is very important that we do everything we can to continue to promote it. The visibility for agricultural education and FFA is overwhelmingly significant and positive.

Important for you to know is that our members must view the video at the official RAM Youtube site located here: http://www.youtube.com/watch?v=AMpZ0TGjbWE or at RAM’s official website here: http://www.ramtrucks.com/en/keepplowing. Viewing the video at other Youtube links will not count toward our goal of 10,000,000 views. Please share this as appropriate with your audiences.

As promised, we are including several links to news stories with responses to the ad. Our goal is to give you a sense of the impact it’s had and to share the media attention we are receiving. We encourage you to log on to the National FFA Facebook page to see the chatter related to the ad.

http://www.huffingtonpost.com/2013/02/04/god-made-a-farmer-super-bowl_n_2615081.html

http://www.freep.com/article/20130203/BUSINESS0103/302030287/RAM-resurrects-Paul-Harvey-s-God-Made-Farmer-Super-Bowl-ad

http://www.washingtonpost.com/blogs/under-god/post/at-super-bowl-2013-god-made-a-farmer-and-tide-had-a-miracle-stain/2013/02/03/1ba244fc-6e7c-11e2-8b8d-e0b59a1b8e2a_blog.html

http://www.kivitv.com/news/local/189745211.html

http://www.indystar.com/article/20130204/NEWS/302050303/FFA-will-harvest-cash-from-downloads-Chrysler-s-Super-Bowl-ad

As you know, this successful partnership with RAM through the National FFA Foundation will generate up to $1 million of new support for FFA. The funds will be used to drive the FFA hunger initiative “Feeding the World–Starting at Home” and support many other FFA programs and activities for our members.

There is one more way you can help. We need to ensure that in any conversations and correspondence we reference this as only RAM and omit any reference to Dodge or Dodge RAM. While you may recall a close connection between the brands in the past, they are no longer tied together and the RAM brand is our partner on this project.

Above all, this campaign is a major win for American agriculture and our producers and ranchers. The ad is elevating the image of agriculture in the public’s mind and it has tied FFA and agricultural education to the future of this important industry. We could not be more pleased.

Thank you for all you do!

Dwight Armstrong                                                                           Rob Cooper

Chief Executive Officer                                                                  Executive Director

National FFA Organization                                                            National FFA Foundation