Dear Ag Ed and FFA Leaders,
As many of you may have seen, the National FFA Foundation and National FFA Organization cooperated with RAM Trucks on a two-minute Super Bowl commercial honoring the American Farmer that aired during the fourth quarter of the telecast. The ad, which features a popular poem by the late broadcaster Paul Harvey, is being supported with a cover wrap of USA Today and a significant Web presence across other electronic media.
The primary link is at www.ramtrucks.com/en/keepplowing/
The ad serves as a call to action for the public to celebrate 2013 as the Year of the Farmer. Individuals may do so by visiting a special Web page, viewing the positive messaging of the video and inviting others to do the same.
RAM will contribute up to $1,000,000 to the National FFA Foundation based on the views of the video and activity on the website. The bulk of the new funding will be dedicated to supporting the FFA hunger initiative “Feeding the World–Starting at Home.”
The ad web page is not a sales site. Individuals will only be asked to view the video and recommend it to others. There is a link on the website for those interested in learning more about RAM products as well as a link for individuals wishing to learn more about FFA and agricultural education.
Supporting this positive messaging about the American Farmer will raise awareness of the National FFA Organization within the general public while providing significant support to a major FFA initiative. We ask that you share news about the opportunity among members and supporters as appropriate.
Dwight Armstrong Rob Cooper
Chief Executive Officer Executive Director
National FFA Organization National FFA Foundation